Key Word Research

Key word research is undoubtedly one of the most important aspects of the search engine optimization process. Simply put, if you are not targeting the correct key words then you will not get the desired results. One of the first steps we take in a Search Engine Optimization Campaigns is to figure out what key words and phrases people are searching for in your market. Then we use them strategically within your site! Our process starts by creating the ideal customer, then by thinking like the ideal customer and how the ideal customer is searching for your business and what key words and key phrases this person may user to find businesses and services like yours.

We also use Key Word Research tools from google and various other sites to target only the most relevant Key Words and Key Phrases to your market. These tools provide information on how many times the selected Key Words are searched for on a monthly basis locally and nationally, how much competition there is for the Key Words or Key Phrases and so on. This helps our team determine what key words and phrases are worth targeting and how much effort will be needed for first page rankings in the campaign.

Choosing the correct Key Words can make or break a Search Engine Optimization Campaign since all Search Engine Optimization revolves around the use of Key Words. It is vital to your site that the use of the targeted key words are used not only in your site content that is visible to humans but also within your sites META Tags that are visible to Search Engines. We hard code your Key words into your sites Meta Tags as well as strategically place your Key Words within your sites content for humans.

After the on-site Search Engine Optimization is done we use the same key words in our off-site Search Engine Campaigns by using the same key words in the anchor text of the back links that we build for your site. This basically means that the back links that our team creates for you have the same Key Words in them. This is also extremely important in any Search Engine Optimization Campaign since Google and Yahoo both consider Page Rank as a deciding factor in their SERP's (Search Engine Results Pages).

In Short, we focus on selecting the right Key Words for your site by consulting with you, creating our own "ideal customer", analyzing your content and business and by using Google's Key word research tools. This Strategy helps us get the results that you deserve and the business that you need to succeed!